{"id":2525,"date":"2021-07-22T09:05:00","date_gmt":"2021-07-22T09:05:00","guid":{"rendered":"https:\/\/wgl-demo.net\/zeptech\/best-15-secrets-of-digital-transformation-2\/"},"modified":"2021-07-22T09:05:00","modified_gmt":"2021-07-22T09:05:00","slug":"youre-still-not-using-digital-tools-2","status":"publish","type":"post","link":"https:\/\/ondemandms.com\/en\/youre-still-not-using-digital-tools-2\/","title":{"rendered":"YOU\u2019RE STILL NOT USING DIGITAL  TOOLS?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2525\" class=\"elementor elementor-2525\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0947ab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0947ab3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3526728\" data-id=\"3526728\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646658b elementor-widget elementor-widget-text-editor\" data-id=\"646658b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"dropcap-bg primary alt\">W<\/span>ith worldwide annual spend on digital advertising surpassing $325 billion, it\u2019s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing, also called performance media marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares to digital marketing. Plus, get insight into the <span style=\"text-decoration: underline; color: var(--zeptech-secondary-color);\">benefits and risks of performance marketing<\/span> and how it can affect your company\u2019s long-term success and profitability. Performance marketing is an approach to digital marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.<\/p><p>The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company\u2019s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. <span style=\"color: var(--zeptech-header-font-color); font-weight: 600;\">The hope is that users will complete a form to learn more about your company and become a lead.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aba86bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aba86bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-148d8db\" data-id=\"148d8db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33cdf40 elementor-widget elementor-widget-spacer\" data-id=\"33cdf40\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae23fc col-2 col-tablet-2 col-mobile-1 elementor-widget elementor-widget-wgl-gallery\" data-id=\"5ae23fc\" data-element_type=\"widget\" data-widget_type=\"wgl-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-gallery\"><div class=\"wgl-gallery_items gallery-carousel\"><div class=\"wgl-carousel_wrapper\"><div class=\"wgl-carousel swiper wgl-carousel_swiper swiper-container\" data-swiper='{\"watchOverflow\":true,\"infinite\":true,\"variableWidth\":false,\"autoplay\":true,\"autoplaySpeed\":6000,\"speed\":3000,\"arrows\":false,\"dots\":false,\"adaptiveHeight\":false,\"responsive\":[{\"breakpoint\":1600,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":1201,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":768,\"slidesToShow\":\"2\",\"slidesToScroll\":1},{\"breakpoint\":280,\"slidesToShow\":\"1\",\"slidesToScroll\":1}]}' data-item-carousel='wgl_carousel_69e02099c061f'><div class=\"swiper-wrapper\"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9afe4 elementor-widget elementor-widget-spacer\" data-id=\"0a9afe4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807cd0 elementor-widget elementor-widget-heading\" data-id=\"3807cd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHANNELS USED IN PERFORMANCE MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55e10f elementor-widget elementor-widget-text-editor\" data-id=\"b55e10f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Performance marketing may involve using various types of digital marketing and advertising channels, including the following. Display ads include banner ads and other types of visual advertisements that display on websites your audience visits. These ads typically include a visual element with copy and link to a landing page where users may convert into leads or customers. Using online advertising platforms such as Google Ads, you can target your ads to users whose interests, demographics, or online activity matches those of your target audience. Under the performance marketing model, you would only pay when someone clicks on your ad, converts on your landing page, or takes another pre-determined action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260caa5 elementor-widget elementor-widget-text-editor\" data-id=\"260caa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.\n<cite>TOMAS REUSS<\/cite><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc07ac elementor-widget elementor-widget-text-editor\" data-id=\"bbc07ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Supported substance consolidates parts of web based promoting and substance showcasing. It includes making substance, for example, a blog entry or video and paying for its consideration on a site that routinely distributes comparative substance. A piece of supported substance will seem to be like the remainder of the substance on the site yet will incorporate some sign that it&#8217;s supported. With execution showcasing, you would pay a pre-decided aps on your supported article <span style=\"color: var(--zeptech-header-font-color); font-weight: 600;\">navigates to your site from the article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>With worldwide annual spend on digital advertising surpassing $325 billion, it\u2019s no surprise that different approaches to online marketing are becoming available. One of these new approaches is performance marketing, also called performance media marketing or digital performance marketing. Keep reading to learn all about performance marketing, from how it works to how it compares [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[11,12,16],"class_list":["post-2525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-development","tag-digital","tag-tech"],"_links":{"self":[{"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/posts\/2525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/comments?post=2525"}],"version-history":[{"count":0,"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/posts\/2525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ondemandms.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/media?parent=2525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/categories?post=2525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ondemandms.com\/en\/wp-json\/wp\/v2\/tags?post=2525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}